Use | Passing on | For hotels
Who may advertise with them.
And who may not.
Pictures of your house turn up in places nobody thought of on the shoot day.
Most of them are covered. One is not.
At a glance
- Your house
- everythingwebsite, portals, Google profile, brochure, newsletter
- Passing on
- when it is about your houseportal, press, tourist board, event organiser
- Suppliers
- not coveredarchitect, designer, manufacturer, trade contractor
- The difference
- not the place, the purposeadvertising your house or somebody else's business
- If they do
- a right of their ownfairly priced, settled between the supplier and me
- Time
- unlimitedno buying again after two years, no limit to one medium
Where may you show the pictures?
Anywhere you advertise your house. Your own website and newsletter, Booking, HRS, Expedia and the other portals, the Google profile, the brochure, the regional guide, the room folder, the screen in the lobby.
The simple right of use included with every commission is unlimited in time and place. No buying again after two years, no limit to one medium.
May you pass the pictures on?
Yes – as long as they advertise your house. The newspaper writing an article about you. The tourist board promoting your region. The organiser holding a meeting with you and showing it to their participants.
That is accounted for and needs no asking.
The case that regularly goes wrong
A house gets a new floor. The rooms are photographed afterwards – for the house. A year later the same pictures are on the designer's website, on the architect's, in the flooring manufacturer's catalogue and on the site of the contractor who laid it.
Each of them is showing not your house but their own work. That is not covered by the right of use you get from me – and as a rule nobody means any harm by it. It is simply that nobody asks.
The place does not decide. The purpose does.
Why is that a difference?
Because it is not the place that counts but the purpose. The same picture on the same website may be covered or not, depending on what it stands for there.
A portal offering your house advertises you. A manufacturer showing your breakfast room as a reference for their parquet advertises themselves. The first is bought and paid for, the second is a separate use by another company.
What to do when a supplier asks?
Let me know before you agree. Then we sort out what is possible – in most cases that is quickly done and costs you nothing but a phone call.
It only gets awkward the other way round: when the picture is already up and somebody asks afterwards where it came from.
And if the architect really needs the pictures?
Then they get them. Anyone wanting to advertise their own work with the pictures – architect, designer, manufacturer or the contractor – can acquire a right of use of their own. I price that fairly, not as a penalty for having asked.
Nothing changes for you: your own rights stay as they are. And it is settled directly between the supplier and me, not across your desk.
Common questions
Answers without detours
May we give the pictures to booking portals?
Yes. The simple right of use covers Booking, HRS, Expedia and the other portals, without asking.
May we give them to the press or the tourist board?
Yes, as long as it is about your house or your region.
The architect would like the pictures for their references.
Not under your right of use – they would be advertising their own work, not your house. But they can acquire a right of their own, fairly priced. Just tell them to get in touch with me.
The manufacturer would like a picture for their catalogue.
The same: a right of their own, settled directly between them and me. A phone call is enough.
How long may we use the pictures?
Unlimited in time and place, for anything with which you advertise your house.
Is somebody asking for your pictures right now?
Tell me briefly who and what for – usually that is settled in one phone call.